January 4, 2010
So, if Brazil do not win the World Cup, then..

Heatwaves, trade wars and a World Cup victory for Brazil

Published: December 30 2009 22:13 | Last updated: January 1 2010 13:35

2010 predictions, world affairs

Once again, the Financial Times’ top pundits have assembled to pit their wits against the fickle future. Some of them are recklessly putting years of calm reflection and carefully built reputations at stake, piling up their chips on what they foresee for 2010. Others are simply taking a punt, going for broke as they scramble to soothe their bruised egos after some big misses last year.

A wooden spoon goes to Ed Crooks, who predicted that oil would end the year below $40 (it is nearly double that). Clive Cookson joins him in ignominy, having predicted that scientists would produce artificial life. No such luck. But, to give them credit, both are back in the hunt this year. Chris Cook

Will the UK suffer a double-dip recession?
No. Such a definitive answer is dangerous: we still know very little, but here are the reasons why the outlook for 2010 is somewhat rosier than for 2009. The flow of economic news since March has been surprisingly good. The British labour market turned the corner late in the summer. Sterling’s fall provides scope for exporters and a substitution of imports. Although fiscal policy is being tightened, it is loose and likely to remain so. The global economy is expanding strongly again and households show little sign of a sudden urge to save. Chris Giles

Will the UK government sell any of their stakes in the banking sector?
No. As a result of a weaker than expected economic recovery, plans to begin the sell-off of banking stakes, including the “good” part of Northern Rock, and chunks of Lloyds Banking Group and Royal Bank of Scotland, will be put on hold. The weakness of bank share prices (including those of Lloyds and RBS, which remain below the government’s average price of investment) is the main obstacle. But there is also a crucial lack of investor appetite, both among sovereign wealth funds and UK institutions. All in all, the Labour government, at the start of the year, and the whatever administration emerges from the hung parliament thereafter, will conclude that any hope of a short-term divestment of the bank stakes is doomed. Patrick Jenkins

Where will oil finish the year?
I observed a year ago that the oil market often made fools out of forecasters, and then proved myself right with a dreadful prediction. I underestimated the strength of the recovery in Chinese demand and Opec’s discipline. This year, those forces will be tested again – and the continued recovery in demand, led by developing countries, is likely to be matched by increased flows from Opec. The result is that oil is most likely to end the year within its present trading range of about $70-$80 a barrel. But after last year, caveat lector. Ed Crooks

Should investors put their money into the stock market?
Yes. Cash will continue to yield almost nothing, gold is overvalued, and there is a risk of a sell-off in government bonds as quantitative easing ends and fears over sovereign creditworthiness mount.

Next year’s stock market gains will be less spectacular than 2009’s. The liquidity that supported so many asset classes this year will subside in 2010 as exit strategies are implemented and interest rates start going up. At that point, fundamentals will start to reassert themselves.

Not that the fundamentals are bad for equities, given improving corporate profits, reasonable valuations and the likelihood of a higher pace of takeover activity. But the predominant mood will be one of caution and there will be plenty of things that could unsettle shares, from a bond market sell-off to a double-dip recession. Chris Brown-Humes

Will there be a trade war in 2010?
Conflict, yes. Full-blown war, no. Trade wars aren’t what they used to be. Time was when they were full-on pitched battles, with each side exchanging artillery fire in the form of reciprocal tariff increases. These days, trade conflicts resemble guerrilla war with damage inflicted through a wide variety of means.

The weapons are a selection of improvised devices – technical standards that keep out imports, government procurement rules such as “Buy China” and “Buy America”, automotive and financial bail-outs that favour domestic companies, “countervailing duties” intended to negate the effect of subsidies abroad. But with global commerce recovering after the huge drop during the financial crisis, they will not this year have a serious impact on actual trade. Alan Beattie

Will the eurozone experience a sovereign default in 2010?
No. Prior to the crisis, markets ignored the relative riskiness of eurozone countries’ sovereign debt. This is true no longer. On December 18 2009, spreads on Greek bonds had reached 273 basis points and on Irish bonds 160 basis points. These were followed by Italy on 84 basis points, Portugal on 79 and Spain on 71.

Yet none of these countries will be forced into a default, for two reasons: first, the pressure to sort out the public finances from within the eurozone is intense – not to do so would turn both the guilty country and its leadership into a pariah; and, second, it is unlikely that any government would be permitted to default. It would be rescued and then forced to adjust its finances anyway.

Since a clean default is impossible, governments will have no choice but to retrench, however painful the consequences. Martin Wolf

Will we remember who Herman Van Rompuy and Baroness Cathy Ashton, are by the end of the year?
Yes. The new president of the European Council and the EU high representative for foreign and security policy can hardly avoid raising their profiles, because they are starting so low. They are not household names but they have big jobs that will thrust them into the limelight.

If Mr Van Rompuy, the former Belgian prime minister, keeps writing haiku on how to knock heads together at European summits, he might get a publisher. And Lady Ashton will be hopping on and off aircraft from Tehran to Tel Aviv and Beijing to Moscow, refreshing European foreign policy with a feminine touch. She will be noticed, in part, because it will be a relief not to have another man in a suit or, this being the EU, a troika of men in suits. David Gardner

Who should I bet on in the British general election?
Forget David Cameron’s Conservatives; pity Gordon Brown’s Labour. Put your money instead on Nick Clegg’s Liberal Democrats. No, I don’t think Mr Clegg is about to sweep into Downing Street as the leader of the first Liberal government for a century. The firm prospect – to my mind as near a certainty as you can get in politics – is that Mr Cameron will be the next prime minister. But those who fancy a wager should look at the odds on the third party.

The betting suggests that Mr Clegg’s party will lose 15 or so of its present 60-odd seats in the Commons – mainly to the resurgent Tories. My guess is that they will do better – matching seats lost to Mr Cameron with gains from Labour. So will Mr Clegg hold the balance of power in a “hung parliament”? My guess is No; an electorate that has pretty much decided to sack Mr Brown’s government is likely to give the Tories an overall majority. Philip Stephens

Will the UK be at war with the rest of the EU by this time next year?
The Conservative party is likely to win the next UK election and will be committed to repatriate powers over social policy from Brussels. That will require lengthy and unpopular negotiations, and cause a probable backlash from the other EU members.

But David Cameron is unlikely to seek confrontation from the start: he will try to find a pragmatic solution that will still satisfy the eurosceptic majority in his party. Skirmishes are likely but open warfare, if it comes, will have to wait while the economy is fixed. Quentin Peel

Will Putin declare his candidacy for Russia’s presidency?
Mr Putin will not formally declare his candidacy until closer to the election date but it seems likely that over the next 12 months he will send ever-stronger signals that he intends to run for the presidency in 2012. In one sense, it does not matter. He rules the roost even from his present seat as prime minister. But, for political gossips in Moscow, 2012 is the hottest topic around. So expect guessing games throughout the year, and much clearer signals that the prime minister does indeed intend to return to the presidency.Stefan Wagstyl

Will the world make progress on nuclear disarmament?
Yes. In 2010, nuclear disarmament will provide a rare example of a piece of international diplomatic progress. This is partly because there are really only two big players that need to agree. Between them, the US and Russia account for 95 per cent of the world’s nuclear warheads. Quite soon – perhaps in January – they are likely to reach an agreement significantly to reduce deployed warheads.

Later in the year, they could build on this agreement by including battlefield nuclear weapons in arms reduction talks. A US-Russia accord could also have a positive spillover effect on the United Nations conference in May that will review the Nuclear Non-Proliferation treaty. The NPT regime has come under strain in recent years – with India, Pakistan, Israel and North Korea all developing weapons. Disarmament by the status quo nuclear powers may make it easy to patch it up. But don’t get carried away. The world will not come closer to cracking the most serious nuclear problem of all – Iran’s drive to develop nukes. Gideon Rachman

Will this be the year that Israel bombs Iran’s nuclear installations? No. Israel, the US and European powers will become increasingly alarmed in 2010 by signs that Iran is close to developing a nuke. Iran will make significant progress, for example, in developing its enrichment programme, defying world opinion. But Israel knows a strike on Iran’s nuclear facilities remains a big risk, not least because Tehran now has the ability to counter with effective ballistic missile attacks on Israeli cities. This time next year, the question on world leaders’ minds will no longer be when Iran gets bombed, but when Iran gets the bomb. James Blitz

Will Pakistan’s president Asif Ali Zardari see out the year in office
This is a risky one to predict given Pakistan’s history of military rule, an intensifying conflict against the Taliban and Mr Zardari’s long tussle with corruption allegations. I’ll wager he does survive in spite of his fragile tenure on the strength of having ridden out a turbulent year that could easily haveunseated him.

When the husband of slain Benazir Bhutto entered the presidency little more than a year ago, few gave him more than a couple of months in the job. Far from an example of inspiring leadership, Mr Zardari has managed to preserve civilian rule in the face of Taliban advances into Pakistan’s heartland, a political crisis precipitated by lawyers’ protests and a clumsy effort to neutralise opposition leader Nawaz Sharif and a cold shoulder from India.

Within the confines of the presidential palace, Mr Zardari cuts a Miss Havisham-like figure sitting in a dimmed room (the windows have been filled in as protection against attack) surrounded by pictures of his late wife. Yet, Pakistan’s accidental president has shown unexpected resilience, and some courage.

The odds are stacked against almost any civilian ruler in a country where the locus of power is so unclear, even to Pakistanis themselves. But the army’s reluctance to take up the reins of government and flows of US aid money and military assistance should keep Mr Zardari in place for some months to come, albeit with the curtains drawn. James Lamont

Will Afghanistan turn into Obama’s Vietnam?
No. Vietnam was a much larger war. For several years there were upwards of 400,000 US troops based in Vietnam, against a peak in Afghanistan of 100,000 troops by next autumn. The war in Vietnam was partly lost at home because of the massive backlash against the draft – a measure it is virtually inconceivable Mr Obama would adopt for Afghanistan. What is more, Mr Obama has diluted and blurred the threshold for victory in Afghanistan, giving him a great deal of leeway to pull out without a total loss of face. Furthermore, everyone in the White House has read up about Lyndon Johnson’s travails and is terrified of repeating them. Far likelier, therefore, that they make quite different mistakes – such as pulling out too soon and leaving a vacuum in Afghanistan that could risk war between Pakistan and India. Edward Luce

Will the Republicans make a comeback in 2010?
Certainly. In the US midterm elections, they will take seats from the Democrats. The real question is, how many? Voters have soured on the Democrats since their comfortable victories in 2008. Independents who voted for them are disenchanted and many left-leaning liberals are angry. But have the electorate’s feelings changed enough to overturn the Democratic majorities in the Senate and House of Representatives? No.

A Republican majority in the Senate, though possible, would be astonishing, because relatively few Democratic seats are up for grabs there. (The Democrats will be much more vulnerable in the Senate in 2012.) The Republicans can hope to pick up four seats, reducing the Democrats from their present filibuster-proof 60 (counting independents) to 56.

In the House, the Republicans will win back the seats they lost in 2008, which is halfway back to a majority, and then some. They could give the Democrats a real scare if the economic recovery fails to gather pace and the president’s popularity slides any further – but things would have to get much worse than now to make Republican control of the House a realistic prospect. Clive Crook

Will bonuses in Wall Street and the City of London be cut?
No. Executives at the top of banks had to make some sacrifices in response to government pressure and public anger in 2009 – John Mack, chairman of Morgan Stanley, gave up his bonus entirely for the third year in a row. Although the UK and French governments have imposed 50 per cent bonus supertaxes to cover payments for 2009, that will not be repeated. Governments remain wary of driving banks abroad. Investment banks are back making money again and there are few signs that bonus structures will be curbed permanently. Their business model still depends on high remuneration for big revenue generators. What will continue is a move towards paying big bonuses in shares that cannot be cashed for several years. Regulators, executives and shareholders of banks all think this is a way to curb short-term risk-taking. John Gapper

Who will win the football World Cup being held in South Africa?
There is a pattern to World Cups, which is why the most likely winner of the next one is Brazil. The country usually has the best individual players and, since 1970, has absorbed the dull but effective European style. And when the World Cup isn’t in Europe, Brazil usually wins. However, football today has two superpowers. Spain’s victory at Euro 2008 was no accident. Since 2000 Spain has lost just 12 per cent of its games, a performance as good as Brazil’s in spite of having only one-quarter of the population.

The dark horse of this World Cup is the US. In the long run, population size and wealth correlate with success in international soccer. The US has more young people playing soccer than any other country. Its national team has risen to a position just below the global top 10 and at last summer’s Confederations Cup it surprised Spain in the semis and scared Brazil in the final. By contrast, avoid sentimental bets on African teams. Simon Kuper

Will 2010 be the hottest year globally in recorded history?
Climate change sceptics frequently point out that 1998 was the hottest year since measurements began. If the world is warming, why has the record not been broken, they ask.

Scientists say 1998 was so hot because of the exceptional El Niño warming of the tropical Pacific Ocean that year. With another El Niño apparently developing now – and superimposing its effect on man-made climate change – it is more likely than not that 2010 will beat the 1998 record, according to the much-maligned but often accurate UK Met Office.

Although a big volcanic eruption or El Niño’s sudden death would cool things down, I’ll go for the big heat. Next year’s global average temperature will be the highest on record – which may give renewed impetus to international action against global warming, after the Copenhagen fiasco. Clive Cookson

Will there be progress on a climate change agreement?
Shambolic scenes at Copenhagen masked the fact that the deal was not that bad. The vast majority of governments – including the biggest emitters, developed and developing – agreed to limit their emissions and to financing targets. If diplomats had been told beforehand that this would be the outcome, they would have danced for joy.

But flaws marred the accord, and resolving them will be the task for this year. Countries did not set out emissions targets in full, deferring that to January 31; a small group prevented the formal adoption of the accord; there was no timetable for turning it into a legally binding treaty.

Fevered diplomacy in the next few weeks will concentrate on the first, trying to get countries to up their emissions targets. Reforms to the UN process should make it easier to gain consensus. But the third will be hardest. China refused to sign up to a legally binding treaty, even one that only encapsulated commitments already made. Will that be resolved by the end of 2010? No. Fiona Harvey

What will life be like after Lula?
Brazil was one of the first countries to return to growth after a brief recession and many believe it is on a secure course to become the world’s fifth-biggest economy by 2020. But Brazil still needs market oriented reforms of taxation, pensions and education. Who becomes the next president matters a lot. The choice is almost certain to be between José Serra of the centrist opposition PSDB and Dilma Rousseff of President Luiz Inácio Lula da Silva’s leftwing PT.

Both are technocrats with little charisma. But they are different. Mr Serra believes in efficient government. Ms Rousseff, apparently, believes in big government. My prediction is that Ms Rousseff will win – and that Brazil’s current cycle of growth will run out of steam in three to four years. Jonathan Wheatley

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Filed under: ft economy 2010 trade 
January 4, 2010
China and India lead Asian recovery

By Kevin Brown in Singapore

Published: January 4 2010 03:47 | Last updated: January 4 2010 07:51

Asia’s rapid recovery from last year’s recession appeared to be confirmed on Monday by a slew of positive reports on industrial production that suggested economic growth is powering steadily ahead, led by China and India.

Even a worse-than-expected fourth-quarter contraction in Singapore’s gross domestic product failed to dampen the optimistic mood, with economists writing off the setback in the city-state as a consequence of pharmaceutical industry volatility.

Purchasing managers’ index reports for China, South Korea, Taiwan and India appeared to confirm that a robust and widespread recovery continues to be under way. Figures for Australia were expected later on Monday.

The China Manufacturing PMI, produced by HSBC and Markit Economics, rose to 56.1 in December, up from 55.7 a month earlier – the second fastest rise yet recorded by the survey, which dates back to 2004. The average rise for the fourth quarter of 2009 as a whole was also the fastest yet recorded.

The closely watched survey pointed to a ninth consecutive monthly expansion in new order volume, with companies reporting buoyant demand in both domestic and export markets. The growth in export orders was the fastest since March 2005, reinforcing a positive trend that began in the second half of last year.

The HSBC index confirmed the strong trend suggested by the official PMI numbers, released on January 1, which showed manufacturing activity expanding in December at the fastest pace for 20 months. The two series are not directly comparable because they use different methodology.

However, the HSBC date also signalled that prices charged by Chinese manufacturers were rising at the fastest rate since July 2008, buoyed by rising raw material costs as well as strong demand.

Grace Ng, economist at JPMorgan in Hong Kong, said the two PMI series taken together suggested that China’s manufacturing sector was experiencing a strong recovery, supported by broad-based demand growth.

“The manufacturing order to inventory ratio continued to stay at about the highest level since April 2008, suggesting that, with further steady recovery in final demand conditions, solid sequential trend growth in the manufacturing sector will continue in the coming months,” she said.

The India Manufacturing PMI, compiled by HSBC and Markit, rose from 53 to 55.6, its highest level since May, when it hit 55.7, the strongest performance of 2009. The positive result was helped by a big rise in the sub-index for new orders, which rose to 60.1, the highest for the year, from 54.6 in November.

The India PMI has now been above the neutral level of 50 for nine consecutive months, indicating a sustained period of expansion, following a five-month period when it suggested that output was contracting.

HSBC said the detailed December survey data suggested that growth was the strongest for 15 months, driven by better economic conditions and business investment. Demand from both domestic and foreign buyers was higher than in November, although the home market remained the principal driver of new business expansion.

The data will ease concerns that India’s manufacturing sector might have been slowing, although HSBC said many companies remained cautious about the durability of the country’s economic recovery.

The South Korea manufacturing PMI, also produced by HSBC, edged up slightly in December to 52.8 from 52.6 in November, indicating a continued expansion of the economy, although the pace appeared to be slowing.

The sub-index for total new orders fell from 54.1 to 52.9, and the index for new export orders declined from 52.4 to 50.7. However, both remain in positive territory. Any figure above 50 indicates growth in the index, with any figure below 50 indicating a decline.

In Taiwan, the manufacturing PMI, produced by HSBC and Markit, moved upwards for the ninth successive month, reaching 58.7 from 58.4 in November. The index showed strong demand in both export and domestic markets, although the rate of increase in new orders edged downwards.

In Singapore, the Ministry of Trade and Industry said the economy contracted by 6.8 per cent in the fourth quarter on a seasonally adjusted annualised quarter-by-quarter basis. Compared with the fourth quarter of 2008, the economy grew by 3.5 per cent. It declined by 2.1 per cent for 2009 as a whole, in line with government and private sector expectations.

The MTI said the fourth-quarter setback was caused by a 38.4 per cent contraction in the manufacturing sector, on a quarter-by-quarter seasonally adjusted annualised basis, following an expansion of 29.6 per cent in the third quarter.

The ministry said the decline was mainly due to a contraction in the output of the biomedical and transport engineering industries. Electronics, chemicals and precision engineering posted positive growth.

Robert Prior-Wandesford, economist at HSBC in Singapore, said the numbers did not signal a return to recession, even though the quarter-by-quarter contraction was larger than consensus forecasts.

“Pharma production is notoriously volatile, as companies often shut temporarily to swap product lines, and is likely to bounce back strongly in early 2010. Production will also be boosted as a couple of new facilities are set to open during the year,” he said.

In Tokyo, Yukio Hatoyama, the Japanese prime minister, said his top priority was to stop the economy slipping back into recession by passing budget bills for the current financial year and the next.

“With the feeling that the economy must not be allowed to go into a double dip, that we will not allow it to do so … we compiled emergency measures and a second extra budget at the end of last year,” Mr Hatoyama told reporters.

“We want to bring this second extra budget into effect as soon as possible,” he said, adding that next year’s budget should also be dealt with quickly. Japan’s financial year runs to the end of March.

Bonus: EDITOR’S CHOICE

Biggest regional trade deal unveiled - Jan-01

Insight: China needs admirers to match ambitions - Jan-03

Opinion: Reforms to help China maintain growth - Dec-17

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Filed under: ft china economy crisis 
October 23, 2009
Goodbye, Macroeconomics

By Eli Noam

Published: October 14 2009 00:46 | Last updated: October 14 2009 00:46

We are in the midst of a severe economic crisis, the second in about a decade, and the third for Latin America and Asia. It appears that information based economies are volatile. This is partly due to the fundamental price deflation in some of the core information services and products, and partly due to the much greater speed of transactions that outpace the ability of traditional institutions to cope. Information technology contributes to the volatility. But can the same technology also provide new tools for stabilisation?

Cyclical swings in the economy are as old as mankind. The Bible tells us about seven fat years in Egypt followed by seven lean years. Each economic system has its economic policy instruments to deal with swings. In ancient Egypt, Joseph’s warnings led to the creation of granaries. In feudal ages, the tools were control over the composition of coins, and severe restrictions on land and its workforce. These policies, in turn, became outdated for the industrial age, which pursued aggregate demand enhancement by governmental spending and taxation, control of the money supply, and manipulations of interest rates.

So when the present economic crisis hit, governments dealt with it in a traditional way through broad-based stimulus spending and through interest rates. But it is unclear whether the remedies of the industrial age apply. Demand is not the main problem of the information economy. People consume more bits and minutes than ever. The problem is prices, together with the inability to monetise many information activities. This leads to early over-expansions to gain market share, and subsequent contractions.

Nor is the pace of these macro-responses adequate for the accelerating speed of the information economy. By the time the emergency moneys have been actually spent, we are likely to be out of the recession and they might stimulate inflation.

The new type of problem, in contrast, is the enormous flow of computer-based economic activity that is increasingly impenetrable to interpret or respond to. Yet proponents of the traditional tools mostly got upset when the new elements of the economy undermined their traditional tools.

As e-money emerged, symposia were full of professors of macroeconomics and central bankers lamenting the difficulty of controlling this new supply of money. In other words, the efficiency of the advanced economy had to serve the efficiency of monetary policy, not the other way around.

Instead of suppression, how could the new technologies create new tools for government?

The most important aspect is the ability of the new technology to differentiate and customize. On the internet, each packet is identified as to sender and receiver. Which means that one can identify users, and uses. And if we can identify, we can differentiate.

This is very powerful. Traditional macroeconomics was very aggregate. It was their essence. The reasons were two: for theorists, it was easier to write equations that way. And for policy implementation, it was difficult, in very practical administrative terms, to disaggregate the many economic agents in a society.

But now, we have tools that can differentiate. With proper legal authorization, a central bank could charge different overnight rates to different banks or vary reserve requirements. Sales and other taxes could be varied selectively for different products, regions, or users. Tax credits could be tied to spending for particular uses. Stimulus money could go towards spending or investments that are above the level of last year.

To give a close analogy: In the past, toll roads could charge motorists only in a very undifferentiated way. But now, with automated billing and stored payment systems, we can charge different prices by time of day, by frequency of use, by the characteristics of the driver, by the characteristics of the car, and by the proximity of a driver’s residence to public transportation alternatives. In sum, we possess a much finer tool than before to stimulate and to depress demand for transportation, and to do so at a lower cost due to the ability to pin-point incentives.

We need, of course, to deal with some implications. One is on individual privacy. To differentiate one needs to know a lot. But this problem could be resolved through a system of pseudonyms and trusted intermediaries. A second problem is international trade. Basically, could a government differentiate in favour of its own people? The World Trade Organisation rules say no. But that is likely to become a relic of the industrial age.

The industrial age was the age of massification. Mass production. Mass consumption. Mass media. Mass advertising. But not any more. All around, we see customisation and individualization. Macroeconomic activity by government will eventually follow, and become a sub-aggregated ‘mezzo’ economic policy. Economists, technologists, and policy analysts should work to develop these tools.

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Filed under: ft tech economy crisis 
October 21, 2009
Web 2.0: Zynga’s Mark Pincus predicts an economy built around social apps

October 20, 2009 | Paul Boutin - Venturebeat

Social gaming company Zynga has been one of the primary beneficiaries of Facebook’s rapid growth to a social network of more than 300 million people.

The San Francisco-based company has been able to surpass 50 million daily active users for its Facebook games, where you can share with your friends the fact that you’ve planted a crop of corn with hundreds of your virtual friends in games such as FarmVille and the even faster-growing Cafe World.

But that’s just the beginning, says Mark Pincus, chief executive of Zynga, speaking at the Web 2.0 Summit in San Francisco. The value of social networking won’t materialize solely in “social plumbing” platform companies such as Facebook. It will be more fully realized as a big app economy emerges, built around social app companies.

This “app economy” is brand new. The growth of social gaming has happened with lightning speed. Zynga launched the first social game on Facebook in July 2007. That was a social version of poker. Today, games such as FarmVille have 20 million daily active users. In the app economy, users takes apps such as FarmVille and sprinkle social bread crumbs with them, driving traffic in certain directions. They monetize by buying virtual goods by paying for them directly. FarmVille sells something like 800,000 virtual tractors a day.

Social apps sit atop host portals such as Facebook or MySpace, which in turn sit atop social plumbing technologies, Pincus said.

“Don’t believe this will end with Facebook,” Pincus said. “You will see many other forms of social plumbing emerge, and the category of social apps will be up for grabs in every traditional sector, from travel to search to gaming.”